First ever music channel was MTV - Music Television
Music channels are split into genres
IDGAF - Dua Lipa
Blue Neighbourhood trilogy - Troye Sivan
WHERE THE HELL ARE MY FRIENDS! - LANY
Roy Shuker (2001) - Understanding popular music defines music as: "both an industrial, commercial product and cultural form".
"Promotional devices, encouraging record sales and chart action"
Industrial and commercial
A music video will help define the image of an artist and contribute to their "star persona" or brand. Tep hugely famous examples of artists whose images were defined by videos are Madonna and Micheal Jackson.
Zeitgeist - To look at the stage that vulture is at and look at what is relevant. "spirit of the time".
Sven E Carlsson (1999) - Music artists represent one of the following in a music video:
"Promotional devices, encouraging record sales and chart action"
Industrial and commercial
- To make money
- To promote singles -with the hope of selling albums
- To provide content for music TV channels
- To be sold on DVD/download
- To add "value" to audio releases
A music video will help define the image of an artist and contribute to their "star persona" or brand. Tep hugely famous examples of artists whose images were defined by videos are Madonna and Micheal Jackson.
Zeitgeist - To look at the stage that vulture is at and look at what is relevant. "spirit of the time".
Sven E Carlsson (1999) - Music artists represent one of the following in a music video:
- Commercial exhibitionist - puts on a show to make money, dancing, showing body such as Beyonce, Britney Spears, Micheal Jackson. Many are women.
- Televised Bard - James Blunt, Ed Sheeran, Adele. Many are males. Bard is a poet.
- Electronic Shaman - God-like creature, something someone follows, dj's, Calvin Harris.
Commerical exhibitionist. When an artist is not just known for their music but as sellable commodities too. They sell their face, voice, lifestyle and record.
Female representation, they are to be looked at.
John Berger (1972) - "Ways of seeing" documentary states:
"Men act and women appear. Men look at women. Women watch themselves being looked at. Women are aware of being seen by a male spectator."
Many examples of role reversal that Cyndi Lauper has in the video. A range of ethnicities. Gender roles reverse.
Televised Bard
The artist acts as a storyteller, with the use of onscreen images to anchor the story/lyrics. The artist's cam either:
Be a part of the story
or
The artist is far away and inserted images help to tell the story
Song lyrics are usually about experiences that an audience can relate to either socially or personally
Electronic Shaman
A combination of the above two types but reinforces the importance of the star persona and how they are represented on screen. Big budget music videos where the artist has immortal powers or as an intertextual ego eg iconic, superheroes
Robbie Williams as James bond in millennium
Kylie
Madonna
Beyonce
Lady Gaga
Carl Rogers (1980) - Ideal self/ideal partners
Dick Hebdige (1979) - Subcultures and representation in videos usually provide identities. the ideological basis for fans especially because music videos is aimed at a youth market.
Sarah Thornton (1995) - "subcultural capital" as tej cultural knowledge and commodities acquired by members of subcultures raised their status and helped them differentiate.
Just like society, stereotypes are a way of grouping different subcultures. Music videos reinforce these stereotypes through the use of artists and images, which are used to sell an idea or image to an image. Often these create moral panics due to the use of lyrics and images giving a negative view and causing chaos.
Electronic Shaman
A combination of the above two types but reinforces the importance of the star persona and how they are represented on screen. Big budget music videos where the artist has immortal powers or as an intertextual ego eg iconic, superheroes
Robbie Williams as James bond in millennium
Kylie
Madonna
Beyonce
Lady Gaga
Carl Rogers (1980) - Ideal self/ideal partners
Dick Hebdige (1979) - Subcultures and representation in videos usually provide identities. the ideological basis for fans especially because music videos is aimed at a youth market.
Sarah Thornton (1995) - "subcultural capital" as tej cultural knowledge and commodities acquired by members of subcultures raised their status and helped them differentiate.
Just like society, stereotypes are a way of grouping different subcultures. Music videos reinforce these stereotypes through the use of artists and images, which are used to sell an idea or image to an image. Often these create moral panics due to the use of lyrics and images giving a negative view and causing chaos.
The music video ILYSB follows a narrative, this strengthens the message that the band is a Televised Vard. To be a Televised Vard an artist or band must act as a storyteller with the aid of their music. LANY do this through the use of images onscreen in order to anchor the lyrics to a storyline, shown through the narrative in the music video "ILYSB". The lead singer, Paul Klein, is a part of the story that is being told along with other band members such as . Throughout the music video it
Mask could show that he's putting on a fake persona - woman doesn't like him cause not actually him
cars, violence, men = masculine
women weak
exercise from Paul Klein - not please with how he looks, not the ideal self
Mask could show that he's putting on a fake persona - woman doesn't like him cause not actually him
cars, violence, men = masculine
women weak
exercise from Paul Klein - not please with how he looks, not the ideal self
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